Category Archives: Blog

WHY LIVE STREAM CONTENT SHOULD BE A BRAND’S TOP MARKETING PRIORITY

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In an age of content overload, brands are capitalizing on the fleeting, ephemeral nature of live video to stand out. Content with an expiration date – like the kind provided by SnapChat and Periscope – is becoming increasingly attractive to millennials.. With the ability to disrupt users with opt-in notifications, live stream videos are fast becoming the most effective way…

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WHAT FACEBOOK’S PRIORITIZATION OF LIVE STREAMS MEANS FOR MARKETERS

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Earlier this week, Facebook announced it would change the news feed to prioritize on-going, live broadcasts. The news came as no surprise to us here at Applause. With Facebook users watching live streams 3x longer than saved ones (according to TechCrunch) and the social network giant in constant competition with its real-time social network rival, Twitter (who owns Periscope), Facebook’s…

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WHY RETENTION IS THE HOTTEST METRIC IN VIDEO ADVERTISING

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The hottest metric in video advertising isn’t about accessing an audience, it’s about keeping them around. Retention has the biggest implications for brands, because they not only communicate initial viewer interest, but also deep engagement with the broadcast content.     YouTube’s TrueView ads are currently the preferred video ad platform for marketers but their average retention rate hovers around…

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A NEW BREED OF INFLUENCER

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As live streaming platforms like Periscope continue to see massive user growth, a new breed of influencer is quickly emerging. When the camera is rolling and the audience is watching live, there is no opportunity for edits. There is no “choosing the best one.” There is no time to craft a witty response, or for that matter, get a manager to ghost-write one….

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WELCOME TO APPLAUSE!

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Welcome to Applause, the world’s first influencer network for Periscope. It’s our goal to help the world’s leading brands connect with the world’s leading live stream creators to produce high-impact experiences.

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